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We believe harnessing the power of culture is the ultimate catalyst for progressive solutions. We are particularly known for our work in the music and live event industry, where we have pioneered environmental best practices for iconic global artists and spearheaded impactful campaigns with a wide range of musicians and athletes for the past 30 years. 

Our biggest fans

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Event Greening:

Since 1990, EFFECT has been at the forefront of introducing and implementing greening initiatives to the live event industry

Green Energy:

Developed the marketing & education campaign for Green Mountain Energy to help launch green energy in the U.S.

Environmental Movement Capacity Building:

Helped make Earth Day an annual event to broaden environmental awareness and action // 

Plastic Reduction:

Incubated r.Cup as the tool to eliminate single use disposable plastic cups at live events

Global Warming:

Created the first-ever national global warming campaign uniting the top 20 environmental groups and creating the Ben & Jerry’s Dave Matthews Band One Sweet Whirled campaign and flavor

 

Organic Food:

Led the growth of the organic industry by creating the first ever national organic marketing and sampling campaigns: the Go Organic for Earth Day! retail campaigns and the Organic and Natural Experience (ONE) tours

Climate Change & Animal Agriculture:

Created a national campaign to address the ethical, health, and environmental impacts of meat and dairy consumption

Plastic Reduction:

Incubated r.Cup as the tool to eliminate single use disposable plastic cups at live events

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CLIMATE

POSITIVE

EVENTS

Whether it’s global stadium tour, sporting event, or a more intimate affair, we are experts in reducing an event’s environmental impact, while creating positive connections with influencers, fans, crew and other partners. 

CAMPAIGNS

We incubate big ideas then mix in the right ingredients to grow, launch and sustain bold initiatives with vibrant coalitions, exceptional content and compelling calls to action. 

Capabilities.

COACHING

Advancing progressive climate solutions is inspiring, but complex work. We help those just getting started, or those looking for a fresh perspective, perfect new skills, train crew members and gain new focus to achieve bold climate objectives. 

CLIMATE

POSITIVE

EVENTS

Whether it’s global stadium tour, sporting event, or a more intimate affair, we are experts in reducing an event’s environmental impact, while creating positive connections with influencers, fans, crew and other partners. 

CAMPAIGNS

We incubate big ideas then mix in the right ingredients to grow, launch and sustain bold initiatives with vibrant coalitions, exceptional content and compelling calls to action. 

COACHING

Advancing progressive climate solutions is inspiring, but complex work. We help those just getting started, or those looking for a fresh perspective, perfect new skills, train crew members and gain new focus to achieve bold climate objectives.