effect marketing in action
Consumers were hesitant to buy organic and natural products due to preconceived notions about quality and/or taste, and many companies in the industry were unable to devote budget to an experiential marketing program.
- Created an innovative cooperative and cost-effective mobile marketing program that allowed multiple companies to reach large audiences with samples and information about their brands.
- Provided consumers with a full experience of each brand via samples and brand stories by exclusively selected Brand Activists™.
- An eye-catching presence at large-scale events throughout the United States.
- High-value Action Kit Coupon Book delivered to consumers via events and retail locations nationwide.
- Reduced pesticide and chemical consumption nationwide through increased organic education and purchasing.
- An average coupon redemption rate significantly above national averages.
- 1,037,000 Action Kit Coupon Books handed out since 2004
- Introduced 5,077,111 consumers to organic and natural products…and is still counting!