Sellars Cleans Up Milwaukee’s Summerfest

Sellars Cleans Up Milwaukee's Summerfest

EFFECT is partnering with Sellars to make Summerfest, the nations largest music festival, both cleaner and greener. Starting last Thursday and running through this Sunday, EFFECT Brand Activists™ are "Bravo Clean Teams," armed with Sellars Bravo Premium Kitchen Towels, with the goal of keeping patron tables tidy over the eleven-day festival. The cloth-like towels are not only strong and durable, but with 40% Post Consumer Recycled fibers they also provide a much smaller environmental impact than other paper towels. The "Bravo Clean Teams" were already picked up by WISN-TV12, who highlighted Sellars impact on the cleanness and greenness of the festival.

Concert attendees can see for themselves the difference in feel and performance of the towels just by taking a trip to any of the restrooms across the festival grounds, each of which are stocked with Sellars branded and filled towel dispensers. Browse the Sellars website for more information on their eco-friendly products, and stop by Summerfest if you're in the area!

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