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The Glad One Bag Challenge helps Twins fans make a difference.

The Minnesota Twins and Target Field work hard at making each Twins game as environmentally friendly as possible, but this year — with the support of Glad — they are encouraging fans to take matters into their own hands. Throughout the season sections 235 and 236 of the ballpark will be taking the Glad One…read more…

GreenNotes takes off with Dessa and SOJA

After a successful program with San Francisco based Stone Foxes in 2013, Clif Bar’s GreenNotes project set it’s sights on two new emerging artists to fill the 2014 calendar year. First up was the fiercely independent Dessa. The Minneapolis based musician and rapper has been touring the last few years (both solo and as part…read more…

Effect @ The Pitchfork Music Fesitval

Each year hundreds of amazing festivals happen across the US. Some of them are large and historic such as Lollapalooza and Coachella many others are popping up in small towns and with niche lineups. This year the EFFECT team went out to see what was happening with Chicago’s Pitchfork Music festival. The fest is an…read more…

What do Glad, Effect and College football have in common?

The average football game produces 50 to 100 tons of waste and in a program that was piloted last year at the University of Southern California (USC); Glad is looking to do something about it. Effect is very proud to be part Glad’s “ONE Bag” initiative, working toward the ultimate goal of sending just one…read more…

Effect’s Organic & Natural Experience (ONE) Wraps 2012 Looks Forward to 2013

Effect’s Organic & Natural Experience (ONE) finished strong in 2012 and now looks to expand into 2013 to include more products, events and garner greater reach with new media opportunities. It has been a busy year for ONE, the trial tour circled the country working 14 events to over 2 million attendees.  If that wasn’t…read more…