ALERT: EFFECT BRINGS THE CULTURE TO NETIMPACT →
Recognizing the importance of music in any movement EFFECT is excited to partner with REI and the Net Impact Conference (November 5-7) in presenting Ivan & Alyosha at their closing party.
Net Impact is a leading nonprofit that empowers a new generation to use their careers to drive transformational change in the workplace and the world. At the heart of our community are over 60,000 student and professional leaders from over 300 volunteer-led chapters across the globe working for a sustainable future.
The conference this year is based in Seattle November 5-7th and features amazing speakers including Chelsea Clinton, Sue Desmond Hellman from The Bill and Melinda Gates Foundation and many other inspirational thought leaders.
Working with Ivan & Alyosha not only offered an opportunity to bring some energy to the closing of the weekend it also was a chance to highlight some of the best young talent Seattle has to offer. Something locally sourced and on the rise; emerging culture for an emerging movement.
IN THE NEWS: GREENNOTES COVERAGE IN ENSIA →
We are beyond proud of the GreenNotes project. Check out this amazing article about this radical new platform that matches artists and non-profits as part of Clif Bar & Company's community efforts. Great article about some inspiring work on the Ensia site.
RELEASE: CLIF BAR MUSIC Program, GREENNOTES, TAKES OFF →
As young artists and non-profits start out in the world, they're faced with the same dilemma: audience development. To be a musician, you must be patient, work hard at your craft and have something to say. For developing grassroots organizations, the growing pains are the same. It can be disheartening, and too many promising voices get drowned out in the process.
In 2015, Clif Bar & Company relaunched a multi-platformed program called GreenNotes. It consists of a video series, an artist grant, a website, a profile driven hub, and a dynamic matchmaking system between musicians and non-profits. GreenNotes was born out of the idea that art can serve as a powerful microphone for change and can act as a catalyst for social movements. The program operates on the belief that people can partner to help build that voice, stand for something bigger and rise above all the noise. GreenNotes provides cutting-edge resources for nonprofits and musicians to promote change in four core areas: the environment, food systems, homelessness, and hunger.
"We launched GreenNotes to make it easier for musicians to make positive change in the world," says Thao Pham, Vice President of Community at Clif Bar & Company. "The GreenNotes website is a simple and effective tool that puts musicians and nonprofits together. Music coupled with nonprofits is incredibly powerful in its impact on society."
The program works through matchmaking, grants, research, and a series of best-practice documents designed to give nonprofits and their artist partners a template for embedding social change initiatives in their work. This site aims to capture, open source, and broadcast what works best and why. As the platform builds, the scale and the scope of the program will grow alongside it. Going forward, GreenNotes will continue to expand its reach, participation, and documentation to become an essential tool for the social change community.
GreenNotes will join Toad The Wet Sprocket this Summer on their tour with Smashmouth and Tonic. The bands will all be working with a series of non-profit partners including Love Hope Strength, Harmony 4 Hope,SuperFood Drive and a variety of local food justice and access orgs throughout their tour and beyond.
Says Toad The Wet Sprocket frontman Glen Phillips, "Artists tend to be the canary in the coal mine for social issues. You get a unique point of view as you tour and travel; an insight into different communities, their needs and challenges. It is not just an opportunity, it's an obligation to do our best to amplify and shine a light on the good work of our nonprofit partners.”
Over the course of 2013-2014, Clif Bar awarded grants to four musicians who demonstrated serious dedication to creating long lasting and sustainable change. Recipients included Grammy-nominated SOJA, who focused on the environmental impact of their tour, rapper Astronautalis, who visited a local food bank to perform a pop-up concert, SF-based Stone Foxes, who looked at homelessness, and Minneapolis-based Dessa, who explored issues in sustainable food on the road.
The site launch kicked off at SXSW with a three-day concert featuring Boxed In, Amason, Jukebox The Ghost, Hey Marseilles, Gill Landry (Old Crow Medicine Show), Jesse Harris, Chadwick Stokes (Dispatch), The Lighthouse and The Whaler, Talk In Tongues, The Family Crest, Doomtree, Surfer Blood, Charlie Belle, Max Jury, Royal Teeth, Sam Pinkerton, Paper Aeroplanes, The Wans, Ryan Culwell, Anthony D'Amato, Humming House, BLKATHY, Magic Giant, Colony House, Blank Range, Mother Falcon, Andrew Combs, Yellerkin, Propaganda, Shaprece, Five Eight and Astronautalis.
Andy Bothwell (Astronautalis) reflects, "There is no shortage of work to be done, both small and large, to make your town, or your country, and even the world a better place. However, it can be daunting at times to try and find a way that you can actually help, in a hands on way. GreenNotes was able to help me focus my energies on a cause, and an organization, that I can get behind wholeheartedly. And to me, that is priceless."