Jack Johnson’s North American Tour Underway!

After wrapping up his successful European leg on July 4th at Denmark's Roskilde Festival, Jack Johnson brought his To The Sea tour to the states five days later with the kickoff at Comcast Theatre in Hartford, CT! As one of the industry's most environmentally-conscious musicians, Johnson has incorporated several sustainability initiatives into his 2010 tour. For a full list of what Johnson is doing to make a difference and lower the environmental impact of his tour, click here. Also visit Johnson's All at Once community, for which EFFECT provides campaign direction, where you can explore, share, discuss, volunteer, and donate. Check out the tour schedule to see if Jack will be coming to your area, and if you're lucky enough to get to a show, be sure to pick up one of the Village Green Passports (produced by EFFECT), for your chance to watch the show from the best seat in the house, the stage!

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