Effect’s Organic & Natural Experience (ONE) Wraps 2012 Looks Forward to 2013

Effect’s Organic & Natural Experience (ONE) finished strong in 2012 and now looks to expand into 2013 to include more products, events and garner greater reach with new media opportunities.

It has been a busy year for ONE, the trial tour circled the country working 14 events to over 2 million attendees.  If that wasn’t enough ONE distributed 340,000 coupon books and offered 250,000 trial samples. 2013 looks to double those stats with 31 events on the books reaching more than 8 million LOHAS customers; the program is now expanding its solution to include online market research, interactive displays and a mobile coupon distribution system that will help develop a continuous dialogue with customers.

Says company COO, Andrew Atkin, “Our clients were asking for ways to extend the relationship with consumers after they sample their product at a ONE event.  In response to their needs ONE has created a powerful grass roots marketing program that initiates consumer dialogue at live events and develops the relationship over time with a unique suite of marketing technology.”

ONE, which initially brought organic and natural foods out to sample at marquee events across the country, is now able to extend that conversation, from initial consumer contact to heartfelt brand advocate. At these events ONE Brand Ambassadors recruit guests into an online community.  As the community grows ONE clients can access the community to engage consumers in product feedback and digital promotional programs.

For more information on how you might get involved or be included in our 2013 line up please contact our Vice President of Business Development for ONE, Sally Moog

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