Just Label It – You have a right to know.

Foods produced with GMOs are required to be labeled in Europe, Australia, Brazil and even in China, but not in the U.S.  93% of Americans agree that GMOs should be labeled.  So why is it a question? EFFECT is a proud partner in the Just Label It campaign. The goal is to get 500,000 people…read more…

Ziggy Marley rocks out and sheds light on the GMO issue in Boulder

Ziggy Marley rocks out and sheds light on the GMO issue in Boulder, CO. The Boulder Theater was the backdrop for the January 21st non-GMO benefit concert, “Wild and GMO Free”, featuring a memorable performance by Ziggy Marley, Grammy-award winning artist. The event sought to raise awareness and funds to educate the Boulder community about…read more…

Just Label It – You have a right to know.

Foods produced with GMOs are required to be labeled in Europe, Australia, Brazil and even in China, but not in the U.S.  93% of Americans agree that GMOs should be labeled.  So why is it a question? EFFECT is a proud partner in the Just Label It campaign. The goal is to get 500,000 people…read more…

EFFECT at the Gulf Coast

I’ve never been dirtier, accosted by as many bugs, and felt as privileged as I did last week to be in the wetlands of Louisiana. I was sent to the Gulf Coast of Louisiana last week to represent EFFECT at the In Good Company trip created and conducted by the good people of Clif Bar….read more…

ONE at the 9th Annual Grant Park Summer Shade Festival!

Last weekend ONE visited the beautiful Grant Park in Atlanta for the 9th Annual Summer Shade Festival! The ONE booth was busy all weekend long in a shady location within the historic park, with 20,000 event attendees. Racers and spectators of the 5k Run hosted by the event Saturday early morning enjoyed the delicious samples…read more…

ONE Makes a Splash in San Francisco

The Organic & Natural Experience (ONE) traveled to San Francisco for the San Francisco Marathon and the first ever ONE Sidewalk Experience, an all day ONE booth sampling experience at the Whole Foods Market – Berkeley. Racers and spectators were thrilled for the chance to try free samples from ONE before and after the race!…read more…