The Story of a Can

At EFFECT we have the opportunity to develop sustainability programs worldwide but sometimes events closest to home hit the hardest. On the first leg of a recent trip, the flight attendant was walking the aisle collecting “trash.” When I asked if they recycled, she informed me that they use to but currently did not. “Thanks…read more…

ONE Spends The Weekend in Atlanta

Last weekend Atlanta received three days of the Organic & Natural Experience. On Friday, lunch hour shoppers at the Ponce de Leon Whole Foods Market enjoyed free tastes of Mary’s Gone Crackers , R.W. Knudsen Family juices, and Santa Cruz Organic apple peach sauce. On Saturday and Sunday, ONE set up in the middle of…read more…

What do Glad, Effect and College football have in common?

The average football game produces 50 to 100 tons of waste and in a program that was piloted last year at the University of Southern California (USC); Glad is looking to do something about it. Effect is very proud to be part Glad’s “ONE Bag” initiative, working toward the ultimate goal of sending just one…read more…

Effect’s Organic & Natural Experience (ONE) Wraps 2012 Looks Forward to 2013

Effect’s Organic & Natural Experience (ONE) finished strong in 2012 and now looks to expand into 2013 to include more products, events and garner greater reach with new media opportunities. It has been a busy year for ONE, the trial tour circled the country working 14 events to over 2 million attendees.  If that wasn’t…read more…

Effect’s Michael Martin speaks at Windsor Castle

Effect Partners President and founder, Michael Martin, was recently the featured keynote on the topic of  “Raising Environmental Consciousness Globally” at the historic St. George House on the grounds of Windsor Castle. Other speakers joining in the 2 days consultation included guests as diverse as Richard D. Maher, President and CEO of Maher and Maher, to Lord David Puttnam producer of The Killing…read more…

Ziggy Marley rocks out and sheds light on the GMO issue in Boulder

Ziggy Marley rocks out and sheds light on the GMO issue in Boulder, CO. The Boulder Theater was the backdrop for the January 21st non-GMO benefit concert, “Wild and GMO Free”, featuring a memorable performance by Ziggy Marley, Grammy-award winning artist. The event sought to raise awareness and funds to educate the Boulder community about…read more…

Just Label It – You have a right to know.

Foods produced with GMOs are required to be labeled in Europe, Australia, Brazil and even in China, but not in the U.S.  93% of Americans agree that GMOs should be labeled.  So why is it a question? EFFECT is a proud partner in the Just Label It campaign. The goal is to get 500,000 people…read more…